Emirates has introduced an innovative new function on its app that allows passengers to create playlists ahead of their flight and sync it to their seats once on board.

According to officials, passengers can plan their trip more effectively, and maximize their on-board experience by using the Emirates app to browse the expansive entertainment catalogue at any time. ICE, Emirates’ inflight entertainment system, has reached a new milestone of more than 4,000 channels of on-demand entertainment. The catalogue includes over 1,000 movies, popular television box sets, tens of thousands of music tracks, podcasts, and games.

Sir Tim Clark, president, Emirates Airline said, “In keeping with our ‘Fly Better’ promise, our teams work tirelessly to provide ever better world-class travel experiences. Every detail is carefully considered, as we continually enhance and develop innovative products and services for our customers. This latest functionality on the Emirates app elevates the customer experience even before they step on to the aircraft. Our customers can now browse the unmatched content on offer and create personal entertainment playlists at their leisure, and once comfortably settled in their seats on board, they simply sync and press play.”

The syncing capability is currently available on over 100 Emirates Boeing 777 aircraft and will be made available progressively across the entire fleet, including A380 aircraft in the coming months.

The Emirates app is a one-stop travel companion allowing customers to book flights, hotels, car rentals, tours, and attractions. In addition to the ice catalogue, travellers can browse through their flight’s menus and wine lists up to a month before the departure date.