It’s that time of year again when Rob Glennie Consulting of Winnipeg runs its annual National Travel Agent Survey. This survey provides the industry – and you the travel agent – with valuable insights into our business.
This year’s survey is solely focused on home-based and independent contractors, delivering in-depth insights into a segment that continues to drive growth and transformation across the travel industry.
These insights will be shared with industry partners and suppliers to elevate the professional profile of home-based and independent contractors, helping to inform and strengthen industry-wide support.
Your identity remains anonymous so you can take part with confidence!
www.travelagentsurvey.ca
This survey is about you!
If you are a home-based agent or independent contractor, please take the survey this year—it is about you!
The more independent agents who complete it, the more valuable and accurate the results will be.
Here’s 6 reasons why completing the survey is important.
1. Highlights the importance of travel agents today
The survey underscores the critical importance of independent travel agents in the Canadian market. Your participation showcases the value you bring to consumers across the country, strengthening the collective voice of agents in industry decision-making.
2. Why your voice matters right now!
The role of the home-based/independent travel advisor has never been more influential — or more misunderstood. By participating in the National Home-Based / Independent Contractor Survey, independent advisors help ensure the industry hears directly from those building successful travel businesses today.
3. This survey is about you – and only you!
This year’s survey is focused entirely on home-based and hosted travel agents — not retail, not call centres, not corporate offices. If you operate independently, your experience is the data that will shape how suppliers, partners, and the industry respond to this growing segment.
4. Help suppliers understand your needs
Supplier programs, training investments, and support models are shaped by insight. Taking part in this survey gives independent advisors a collective voice — helping influence how the industry allocates resources and support moving forward.
Survey results are shared with suppliers and industry partners to help inform better training, tools, and engagement. By participating, advisors directly influence the type of support the home-based community receives.
5. You are the future!
Home-based advisors represent the fastest-growing segment in travel. Taking part in the survey helps strengthen the collective voice of independent professionals shaping the future of the entire industry.
6. Foster a Stronger Travel Ecosystem
Surveys only matter when the right people participate. By completing the National Home-Based / Hosted Travel Agent Survey, independent advisors ensure their voices, challenges, and successes are part of the industry record.
This is your opportunity to make your voice heard and contribute to the growth and evolution of the travel industry in Canada!
You can take the survey here: www.travelagentsurvey.ca
By completing this survey, you have a chance to win up to $500 in VISA gift cards. Early Bird Prize of a $300 VISA gift card will be awarded on January 15, 2026.
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