Moroccan firm Attendance DMC touts authentic experiences
By Ian Stalker /  February 5, 2026

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Moroccan tour company Attendance DMC says any time in Morocco can be tea time for inquisitive tourists.

The company, which prides itself in showcasing “authentic” Moroccan experiences for visitors, says it can among other things enable those touring southern Morocco’s Atlas Mountains to participate in a Berber tea ceremony.

Berbers are a culturally distinctive people who live in parts of North Africa.

Attendance DMC’s Mounir Akajia told a recent webinar that the ceremonies highlight an important aspect of the country’s culture.

“Tea in the local culture is a very important beverage,” he added, adding that that tea contains both mint and sugar, giving it a distinctive flavour.

A guide will be on hand to explain tea’s significance to visitors.

Marrakech-based Attendance DMC also enables tourists to bake bread with Berber women, and also participate in pottery workshops in Fes, activities that can be found in what Akajia labelled a “culturally rich country.”

A culinary tour is called Souk to Table, with souk being the Moroccan term for a market.

Marrakech is at the core of Moroccan tourism and is highlighted by Jemaa el Fnaa Square, found in Marrakech’s old quarter and  which for centuries has hosted nightly gatherings of snake charmers, jugglers, musicians and other entertainers.

“Marrakech remains the hub of international tourism in Morocco,” Akajia stated.

Among itineraries Attendance DMC offers is one that showcases Marrakech, Rabat,  Fes and Casablanca, collectively known in Morocco  as the Imperial Cities. Accommodation options offered by the company include riads, once the homes of wealthy individuals that have been converted into hotels and have a distinctly Moroccan ambiance.

Akajia noted his homeland has African, Arab, Berber and European influences, and its landscapes include deserts, mountains and beaches. “Morocco is the land of diversity,” he stated.

English-speaking guides are available for Attendance  DMC clients, who can travel in groups or opt for FIT vacations. The company returns some of its profits into the communities it visits. Canadians don’t need visas to enter Morocco.

Akajia said March, April, May, September, October and November are ideal months to visit Morocco, adding some tourists might find July and August particularly hot.

Those wanting added information can access www.attendance.ma/.





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