Two luxury travel experts talk trends, booking insights, selling tips and some of the most luxurious trips their clients have booked
Luxury means different things to different people. What do you think luxury means to your clients?
HO: It does, and for my clients, luxury isn’t always about marble floors or Michelin stars, it’s often more about ease, comfort, and intentionality. My clients enjoy the feeling of being taken care of before they even ask, having an itinerary curated just for them, and knowing every small detail has been considered. Sometimes that means a private villa with a chef; and sometimes it’s being able to travel with kids in a way that still feels indulgent. Overall, I’d really say that luxury is freedom: the freedom to get exactly what you want out of a moment, and enjoy it without stress.
BC: For our clients, luxury is the freedom from having to manage details themselves. Every moment of their journey should feel seamless and effortless, from start to finish. It’s about experiences that rise above the everyday, whether that’s a private villa with dedicated staff, enjoying behind-the-scenes access to a cultural landmark, or simply being recognized and welcomed as a VIP wherever they go. Luxury, for them, is less about things and more about how they feel taken care of, remembered, and elevated.
What trends are you noticing when it comes to luxury experiences?
HO: I’ve noticed this year that there’s been a shift away from “bigger is better” and more movement towards authentic, meaningful experiences. My clients are craving boutique properties, culinary journeys, and adventures that feel rooted in local culture, experiences that couldn’t be replicated elsewhere. I’m also seeing a big wellness element right now: retreats, spa getaways, and even biohacking-inspired travel experiences are on the rise. My luxury travelers aren’t just looking to sit on a beach and relax anymore, they really want immersion.
BC: Experiential travel is certainly at the forefront right now. Clients are looking for journeys that will create lasting memories, whether that’s traveling on a Belmond train, sailing on the upcoming Four Seasons yacht, or gaining access to exclusive tickets and private events. Inspiration often comes from pop culture as well, with novels, films, and TV shaping where people want to explore. For honeymoons especially, we’re seeing a move beyond the traditional beach escape to more adventurous, multi-destination experiences. Think safaris paired with time in the Maldives, or a cultural exploration of Japan.
Let’s talk about the price tag. What’s the price range of your average luxury bookings?
HO: On average, I would say most single-family, or couple luxury trips range from 15k-40k. I’ve booked honeymoon trips in the Maldives, with overwater bungalows, private plunge pools, daily curated dining experiences, and private excursions. The kind of trip where every detail is designed for intimacy and ease. These tend to be around $20,000+/couple. It’s really about creating an atmosphere where every moment feels unforgettable to that specific client.
BC: Some of our clients have invested seven figures into a single holiday, that include private jet flights, yacht charters, and once-in-a-lifetime global honeymoons. Many will spend $3,000 or more per person, per night at leading properties, and at times even arrange full buyouts of resorts or private islands. It’s less about the cost itself and more about the access, privacy, and personalization.
What type of luxury trips are clients interested in right now?
HO: Right now, I’m seeing a huge demand for the Mediterranean. Italy, Spain, and Greece are still timeless favorites with many relaxing, yet immersive experiences to offer. Mexico is also having a big moment, especially boutique resorts that focus on gastronomy and wellness. Beyond that, clients are asking for “one-of-a-kind” trips: glamping under the stars, private yacht rentals, or combining adventure (like a safari) with luxury downtime.
BC: Wellness-focused retreats are in high demand, as many clients are prioritizing time to reset and recharge. We’re also seeing interest in highly unique getaways like remote lodges, cultural immersions that aren’t available to the public, or private expeditions to less-traveled corners of the world. These trips are about having something truly one-of-a-kind that their friends haven’t experienced.
Do you have any other luxury booking insights to share?
HO: Luxury travellers are becoming more conscious of time as the ultimate luxury. They want seamless transfers, less time in airports, and more time enjoying where they are. I tend to focus on quality over quantity for that specific purpose; fewer stops, deeper immersion, and everything arranged as smoothly as possible.
BC: Anyone can go online and book flights or hotels, but a true luxury experience requires more than just logistics, it’s about access and relationships. Having a travel advisor who is deeply connected to the suppliers ensures clients are treated as VIPs at every step, with upgrades, special touches, and recognition that simply can’t be booked online. First-hand knowledge also matters as clients want someone who has been there, experienced it, and can confidently recommend what’s best.
Do you have anything to add?
HO: Ultimately, I’d say luxury travel is personal. It’s not about a price tag, it’s about crafting a trip that feels unforgettable to that individual client and/or family. My role is to translate their desires into an experience that leaves them with the thought of “I couldn’t have planned it better, myself.”
BC: When it comes to booking travel, relationships are everything. It’s important to find the right partner who understands your lifestyle and priorities. At The Pelican Club, we position ourselves as an extension of our clients’ family office or personal team. We take the time to get to know them and their household, so every detail is tailored. That way, our clients experience the world in a way that feels personal and effortless.
