Clients can go their own way with Goway
Goway has launched a new product line with itineraries in Dubai, Egypt, India, Jordan and Thailand that are designed specifically for solo women travellers.
“These trips are women-focused travel experiences created with women in mind,” Linda Warner, Director of Product at Goway told Travel Courier. “They include classic destinations and must-see sights while offering a more relaxed, meaningful and personalized approach, with authentic cultural connections, opportunities for empowerment, and space for personal reflection through sharing meals and engaging with locals.”
Notably, the trips feature single-rate pricing and women-focused activities, ranging from interactive food classes and wellness experiences to visits to women’s cooperatives and women-owned businesses.
The Solo Women Travel line launched at the end of 2025 and plans are already underway to expand the product line with another package to Brazil and beyond. To learn more about the new offering and what travel advisors should know, Travel Courier caught up with Warner.
What inspired the launch of the new Solo Women Travel line?
Ultimately, we’re responding to demand and anticipating trends. In 2025, we launched our travel advisory board, which recommended that we look into solo women travel as not many travel companies could offer this product line with a true single share price point. Our market research also showed a lot of traction in searches for solo women travel, so we acted quickly and developed this product line.
How have the sales been going since launching?
While we only launched in December, we’ve seen a very positive initial response and anticipate even greater demand. As with many of our other successful programs, including custom groups and Odysseys by Goway, we anticipate that our Solo Women Travel line will create a lot of camaraderie between the clients where they want to travel together again after having all these wonderful experiences on the trip. We foresee a lot of potential for repeat travellers here.
What should travel advisors know about the new options?
First off, these trips are quoted at a single rate, which makes it very easy to market to solo travellers. Furthermore, these trips are curated with special experiences across the product line. These include visits to and support for women’s cooperatives and women-owned businesses, market visits, spa visits and treatments, cooking classes and dessert workshops, street food tours, home hosted dinners, high tea, shopping, time in nature, and a lot of slow travel experiences. These are not cookie cutter trips, but intentional itineraries.
Do you have options like women-only trips for women who are looking to travel with others?
These itineraries are small group trips so women can join and will be travelling with other women, so they’re women-only and make for great social opportunities. The idea is that these trips bring together women with similar interests, making it easy to form friendships and feel safe and comfortable. The supportive, social, and welcoming environment is great for anyone travelling solo or during a life transition.
What are you the most excited about with this launch?
We’re really excited because these trips reflect how more women are choosing to travel today: independently, intentionally, and on their own terms. As more women prioritize personal time, personal growth, wellbeing, and experiences they may have previously postponed, we’re proud to offer trips that celebrate independence, community, and the joy of travel.
Do you have anything to add?
We’re also proud of the fact that we were able to develop this product line quickly. We work closely with our travel advisor community to ensure we have the right product at the right time for the right travellers. We want to be the best partner to work with and always open to new suggestions and recommendations, so it’s reassuring that we can react to feedback so quickly and intentionally.
